Regional Institute of Wine and Oil

Marketing, training course

A training course to learn how to "attack" the foreign market. This is the aim of the IRVOS project entitled "Let's learn to internationalize ourselves" which will start on November 18th and end in April. A totally online route aimed at Sicilian wine and olive oil producers but also at sector experts.

“The idea is part of the desire, espoused by the organization in recent years – explains the director of IRVOS, Lucio Monte – to promote the quality of our products. We now want to combine this with the ability to understand what the foreign market is asking for and therefore acquire the skills necessary to emerge".

An objective that was appreciated in the Sicilian production panorama so much so as to receive a boom in requests for participation. In fact, thirty-seven wine and oil companies will follow the training course. A path that will take place on an online platform "responding to the work commitments of the participants - explains Sergio Piscitello of the project - who in this way will have full freedom and serenity to be able to access the lessons. A final test will confirm learning and a certificate of participation will also be issued. “Our desire – concludes Monte – is to provide adequate preparation to small and medium-sized Sicilian companies who will then be supported by the Institute itself in participating in international events and fairs where they can put the skills acquired into action”. Three areas will be addressed during the course: “A basic area – specifies Piscitello – which will look at marketing and quality management. An area of research and innovation and finally an economic one”. The collaboration of the young but innovative Irish company gives that something to the project in view of an increasingly international perspective B-Sm@rk Ltd.“We were born with the intention – explains the director Nicola Farronato, of Venetian origin but with international ambitions – to provide a service that could offer producers real-time news on the appreciation of their products in order to intercept precise indications on market trends and consumer mechanics”. A simple like on social media is enough to cross national borders and enter the international market (http://m.wired.it/italianvalley/news/2011/10/06/mysmark-tag-emozionali-contenuti-internet-14772.html). New marketing methodologies that will be addressed during the training course. And participating companies will already have the opportunity to use the MySmark service for free by putting it to the test.

The participating companies:

AGRICOLA NORRITO

AZ. AGRICOLA CIRINNA' VINCENZO

DI GARBO OLIVE GROWING COMPANY

LU TRAPPITU OLEIFICIO

AZ. LA RUSSIA ORGANIC

LIMONIO SAS

VIRAGI' SAS

TERRE DEL MENDOLITO SRL

TORNISIA AGRICULTURAL COMPANIES

OLEIFICIO LA ROCCA & CO SRL

ASS. AGR. ELOIS BEST COOPERATION

THE GOLDEN DROP SCA

CENTONZE COMPANY

SALETTI VINCENZO

IEMOLO ESTATE

SERRA DI MEZZO AGRICULTURAL COMPANY

LANDS OF GRATIA

ROUND TORGO ESTATE

AZ. VITINICOLA TUNA

DISISA SRL AGRICULTURAL COMPANY

SOC. AGRICOLA RIOFAVARA

CANTINE RALLO SPA

FEUDO RAMADDINI soc. agricultural

AZ. AGRICOLA FRANCESCO VALENTI

VACCARO COMPANY

ACATE VALLEY

CANTINA MAREMONTI SAS

CURATOLO ALEXANDRA

FRANCESCO COMPANY

BITETTI FRANCESCO

FIANOBILE SRL

EUDES CELLARS

ARCURI ANTONELLA

GUCCIONE ALESSANDRA

GUCCIONE PAOLA

DE GREGORIO AGRICULTURAL COMPANY