Regional Institute of Wine and Oil

Seminar on internet portals and social media

Seminar on internet portals and social media: The need for an in-depth study on web marketing collects the requests expressed by the territorial representatives of the project From local culture to food and wine tourism supported and promoted by the Department for Development and Economic Cohesion and by the Department for Tourism, Sport and Entertainment of the Sicilian Region, within the Framework Program Agreement (APQ) System Actions for Tourism. The project intends to create the conditions so that tourist operators in the Trapani and Catania areas are able to create, promote and, finally, sell products in the form of structured tourist packages organized into itineraries. Plan

The general objective is to increase the effectiveness of tourism development programs through cooperation and learning processes that involve both promoters (public) and beneficiaries (local authorities and private operators). Considering that promotion through web portals and social media represents, for tourism operators, the most effective and productive dissemination channel in order to reach large areas of the public and optimize economic investments, the "tuning" of promotion methods with the internet age has become necessary. Awareness of the nature of the criteria that regulate how to "offer" a product with satisfactory results is not always acquired. Hence the idea of creating a seminar which can, in a preparatory manner for the creation of promotional tools, make the beneficiaries of the Sensi Contemporanei interventions, the promoters of the Tourist Districts and more generally the public and private operators in the sector reflect on the possibility that internet portals and social media become truly operational and effective tools for the ordinary promotion of the territory and not only on the occasion of specific and extraordinary funding.

For info Dr.Dario Di Bernardi APQ Wine Tourism Project Manager 091 6278218 – 331 6435000