Regional Institute of Wine and Oil

Marketing, the last stage of the training course in Catania

The training promoted by IRVOS on marketing for producers of Sicilian wineries concluded with the Catania stage. “Wine and foreign markets: strategy and communication” is the title of the itinerant course created with the aim of providing technicians and operators in the sector with knowledge and familiarity with the use of tools for the analysis of foreign markets.

Analyzing global scenarios, moving with ease in a complex context, can in fact determine the very survival of companies and transform the opening to international markets into success.

Thus the lessons, held by Stefano Raimondi, of the ICE (the National Institute for Foreign Trade), aimed at implementing real simulations: “Right in Catania – comments the oenologist Gianni Giardina who organized the course – the participants were able to implement a simulation of marketing strategies which proved to be very effective”.

Here are the fifteen companies that participated in Catania:

Monterosso company

Benanti Company

Eudes company

Warriors Company

Boncontro estate

Maggio Vini Company

CP Vini srl

Santa Tresa Company

Maremonti Company

Deer Plan Company

Giostra Reitano Company

Nicosia Company

Fichera company

Giuffrida Company

Battaglia Company