Regional Institute of Wine and Oil

Eataly – Sicilian wines in the USA

The Regional Institute of Wines and Oils of Sicily and the Department of Agricultural and Food Resources as part of the 2012 internationalization program "The Wines of Sicily in the World", in collaboration with Eataly NY, organize a series of events whose aim is the promotion of Sicilian wines in the US market.
This activity to promote and enhance the Sicilian food and wine heritage has the aim of disseminating Sicilian food and wine culture in New York

and is aimed at:

products/producers already present at Eataly NY;
products/producers present in NY but not at Eataly (therefore with an importer);
products/producers not yet present on the US market (therefore without an importer).

The project includes:

Actions aimed at promoting Sicilian wine through the setting up of a special corner, reserved for the tasting of Italian Excellences which will be located in the central location of Eataly NY. The corner, made available by Eataly NY and approximately 4 meters long, will be personalized with the most evocative images of the Sicilian territory and with images of selected Sicilian agri-food excellences;
Free and animated tastings to better explain the Sicilian product to American customers by setting up a central table and a shop window overlooking 23rd Street, dedicated entirely to the Sicilian product;
Press conference in the Manzo restaurant dedicated to the Sicilian product for 40/50 people with the presence of sector journalists;
Actions in the field of public relations, promotion and advertising, through the intervention of the media and the placement of impressive signage along the entire route of Eataly NY, aimed at disseminating knowledge of the products with particular attention to the characteristics connected to quality, safety food and to the food and cultural tradition, also with the aim of encouraging its diffusion and marketing.

The above events, organized and managed by Eataly NY, will take place in New York in June 2012, during which the various producers will alternate, at intervals of a week, who will display their products for promotional purposes.
In order to best organize the events described above, interested companies are asked to express their intention to participate.
PARTICIPATION PARAMETERS
The parameters required for participation are those required by Eataly NY:

High Quality (according to the unquestionable judgment of Eataly)
FDA registration
Labeling in order for the US market
Importer data (if present)

SUBMISSION OF THE APPLICATION
Registration applications (annex 1) must be addressed to the Regional Institute of Wines and Oils of Sicily by email to [email protected] And [email protected]
The term is the April 20, 2012