Regional Institute of Wine and Oil

Wine tourism promotion with Ryanair

the Regional Institute of Wines and Oils of Sicily, as part of its internationalization actions, has reached a promotion agreement with the Ryanair company for develop a tourism promotion project and link tourist itineraries to food and wine itineraries and local excellences.

The objective is to highlight the best of Sicily's culture, excellence, history and traditions through taste, which as we know easily captures international interest.

The association of the food and wine product with the territory of origin will be a great driving force for tourism promotion as well as for the diffusion and marketing of such products abroad.

For Ryanair, the alignment of strategies and sharing between Regions, airports and the airline has always led to optimizing results and significantly increasing tourist flows, and consequently the tourism industry.

The combination of destination/itinerary/food and wine promotion/airline offer will allow us to stimulate 3 types of tourists:

– the tourist who knows the territory / the excellence / the food and wine product and takes advantage of the air offer
– the tourist looking for an airline offer to plan a holiday in a place he doesn't know (but to whom we will provide all the information to intrigue him)
– the tourist who knows the food and wine product, and to whom we will give excellent reasons (air offer + itinerary) to go and try it in the "land of origin"

The channels used are advertisements in print and online, on-board magazines and mailing lists: the countries involved are UK, Ireland, Belgium and Poland

On the new website www.irvos.it the excellences / itineraries / products will be brought together in order to give visibility to connect them directly to the Ryanair channels.

Interested companies must express their interest by providing information on their structure, indicating the type of accommodation offered (hospitality, tastings, catering, etc.) by completing the attached form and sending it to Emilia.d@live.it And dariocartabellotta@alice.it: if available, send the hospitality pdf.

WE RECOMMEND MAXIMUM PRECISION in the description of the accommodation and above all the clarity of the services and prices

The Institute reserves the right to carry out inspections in order to better coordinate the logistics of the project.

For information and further details contact: Emilia Disclafani Emilia.d@live.it 320 7959550

Factsheet for Ryanair