![\"vinitaly_2013_pad\"](\"https:\/\/www.irvos.it\/wp-content\/uploads\/2013\/04\/vinitaly_2013_pad.jpg\")
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The 47th edition of Vinitaly opened with an important press conference. The conference of the Sicilian Region took place in the Sala Vivaldi of the Palaexpo di Verona Fiere. Large audience presence including producers, operators, industry experts and visitors. Sicilian excellence acted as a leitmotif, starting from wine but not only.<\/p>\n
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The new commissioner of IRVOS, the nutritionist Giorgio Calabrese, underlined the importance of conscious drinking as well as the beneficial properties of extra virgin olive oil: "Consumers must be educated to drink well, those who produce oil and wine in Sicily must be aware of producing high-value foods that are good for you, even before being good". All included in the new perspective, launched by the regional councilor for Agricultural and Food Resources Dario Cartabellotta, of the "Born in Sicily" brand. \u201cLaws \u2013 underlined the councilor \u2013 need to be made with a focus on concreteness\u201d. And he added: \u201cFashions pass, but identities remain. This must be our philosophy."<\/p>\n
In fact, during the meeting the strategy that the Sicilian Region in collaboration with IRVOS is implementing to support Sicilian wine and oil production was illustrated, which can be summarized in the "Born in Sicily" project. \u201cAgriculture is planning, it is not speculation \u2013 stated Cartabellotta \u2013 therefore it must be defended. The \u201cBorn in Sicily\u201d project aims to combine the excellence of the different production contexts to present them in a single brand, putting the territory at the centre. We must start by valorising the excellent products that come from these territories while also safeguarding the producers. On the other hand, the great biodiversity of Sicily is the guarantee of our uniqueness which we must preserve to avoid falling into an indistinct brand that allows everyone to define their own Sicilian products only because they are packaged in our territories. \u201cBorn in Sicily\u201d \u2013 concluded Cartabellotta \u2013 can be that added value that can trigger the development of the island's agriculture\u201d. <\/p>\n
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