{"id":11817,"date":"2013-01-30T11:39:20","date_gmt":"2013-01-30T10:39:20","guid":{"rendered":"https:\/\/new.irvos.it\/india-tra-debutti-e-certezze\/"},"modified":"2013-01-30T11:39:20","modified_gmt":"2013-01-30T10:39:20","slug":"india-tra-debutti-e-certezze","status":"publish","type":"post","link":"https:\/\/www.irvos.it\/en\/india-tra-debutti-e-certezze\/","title":{"rendered":"India, between debuts and certainties"},"content":{"rendered":"

\"india_planeta\"<\/p>\n

The Sicilian brand. This was the objective that moved, and will also move for subsequent dates and places, the stage just concluded in India. Stage, the first of the 2013 IRVOS internationalization program, which brought eleven Sicilian wineries to represent the island.<\/p>\n

<\/p>\n

\u201cBringing the Sicily branding is what we set ourselves for this trip to India \u2013 comments Michele Shah who organized the \u201cexpedition\u201d \u2013 and it was fully achieved with the participation of high-level and internationally renowned companies and producers\u201d. Among other things, it saw the debut of Diego Planeta as Brand Ambassador. <\/p>\n

But not only that, the cuisine, with the dishes prepared by chef Carmelo Floridia, and the Sicilian oil were the very welcome innovations which contributed to making the Sicilian identity: "We must change the image of Sicily abroad, \u2013 continues Shah \u2013 Sicily is not mafia but colours, flavors and curiosities. We must thus aim to encourage consumers to choose Sicily for everything it has and represents." Delhi, Bangalore, Mumbai and Kolkata were the cities involved in the Sicilian Road show in India. We therefore return satisfied with the innovations introduced and the certainties already underway. And above all with new objectives: \u201cIn the next stage \u2013 concludes Shah, curator of foreign relations for IRVOS \u2013 I would like to bring tourism\u201d. <\/p>\n

Note Print<\/a><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The brand of Sicily. This was the objective that moved, and will move also for the following dates and places, the stage that just ended in India.<\/p>","protected":false},"author":1,"featured_media":11815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[303],"tags":[],"class_list":["post-11817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internazionalizzazione"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-15 14:19:42","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/posts\/11817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/comments?post=11817"}],"version-history":[{"count":0,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/posts\/11817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/media\/11815"}],"wp:attachment":[{"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/media?parent=11817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/categories?post=11817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/tags?post=11817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}