{"id":11555,"date":"2012-05-04T08:04:08","date_gmt":"2012-05-04T06:04:08","guid":{"rendered":"https:\/\/new.irvos.it\/vino-e-territorio-nelle-strategie-di-marketing\/"},"modified":"2012-05-04T08:04:08","modified_gmt":"2012-05-04T06:04:08","slug":"vino-e-territorio-nelle-strategie-di-marketing","status":"publish","type":"post","link":"https:\/\/www.irvos.it\/en\/vino-e-territorio-nelle-strategie-di-marketing\/","title":{"rendered":"Wine and territory in marketing strategies"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11554\" src=\"https:\/\/www.irvos.it\/wp-content\/uploads\/2012\/05\/facolt_agraria.jpg\" alt=\"facolt_agraria\" width=\"128\" height=\"128\" srcset=\"https:\/\/www.irvos.it\/wp-content\/uploads\/2012\/05\/facolt_agraria.jpg 150w, https:\/\/www.irvos.it\/wp-content\/uploads\/2012\/05\/facolt_agraria-12x12.jpg 12w, https:\/\/www.irvos.it\/wp-content\/uploads\/2012\/05\/facolt_agraria-80x80.jpg 80w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>Last lesson for the series of seminars, which began in October last year, on the wine system organized by the Regional Institute of Wines and Oils of Sicily (IRVOS) and the Demetra department of the Faculty of Agriculture of the University of Palermo. A lesson that saw the producers of large Sicilian wineries take the stage,<\/p>\n<p><!--more--><\/p>\n<p>Alessio Planeta, Antonio Rallo, Giuseppe Tasca, to talk, through their experiences, about territory and marketing strategies. \u201cIf in the &#039;80s the information consumers had about wine was limited to the price \u2013 began Planeta \u2013 today we have faced with an aware, informed and demanding consumer. Hence the search, always in the name of quality, for &quot;novelties&quot; that can impress those who visit our cellars&quot;. A resort where cooking lessons are organised, a shop inside the cellar, are for example some of the &quot;goodies&quot; that distinguish the Planeta winery. The scenarios have also changed, &quot;before they came to buy wine from us, now we need to go beyond the borders and make our product known&quot;, underlined Dario Cartabellotta in his role as moderator of the debate in which, also for this last lesson, they many students participated in the Aula Magna Gian Pietro Ballatore of the Faculty of Agriculture. Internationalization is in fact one of the key points of the work program that the Regional Institute of Wines and Oils of Sicily is carrying out with great progress. Sicilian producers increasingly know how to approach foreign markets. But there is still much to do. If the leap in quality has been made, now we need to maintain it, integrate it and improve it. \u201cMany of our agricultural peculiarities are being lost \u2013 said Tasca \u2013 and instead the secret lies in the exclusivity of our products. It is the trump card that must go hand in hand with culture\u201d. In fact, if \u201cIsraeli production has exorbitant production numbers thanks to technology,\u201d continued Cartabellotta, \u201cthey nevertheless fear Sicily. Only we have that territorial appeal on which we must focus.&quot; A Sicily \u201cthat can be defined as a continent \u2013 commented Rallo \u2013 for its varieties of terroir, for its unique and different wines. We need to produce a model of sustainability that is not only environmental but also social.&quot; \u201cBrand ambassador\u201d is the figure we need today according to Cartabellotta who launches the new themes for next year: \u201cProductivity in agriculture, recovery of areas, internationalisation, change and water\u201d. In short, it will be a broader series of seminars, &quot;but they are all themes that increase the value of our territory&quot;. Among the &quot;teachers&quot; of the next edition? Oscar Farinetti, reveals Professor Salvatore Tudisca, full professor of Agricultural Economics and Politics.<\/p>","protected":false},"excerpt":{"rendered":"<p>Last lesson for the series of seminars, started in October last year, on the winemaking system organized by the Regional Institute of Wines and Oils of Sicily (IRVOS) and the Demetra department of the Faculty of Agriculture of the University of Palermo.<\/p>","protected":false},"author":1,"featured_media":11554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[322],"tags":[],"class_list":["post-11555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmazione"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-09-02 13:01:06","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/posts\/11555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/comments?post=11555"}],"version-history":[{"count":0,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/posts\/11555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/media\/11554"}],"wp:attachment":[{"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/media?parent=11555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/categories?post=11555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.irvos.it\/en\/wp-json\/wp\/v2\/tags?post=11555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}