4 October 2024

IRVO and its presence at international fairs: a rich program of events to promote Sicilian wine and oil

The Regional Institute of Wine and Oil has planned a series of important participations in international fairs in 2024. The first appointment will be in Amsterdam in November, with a focus on bulk wine, where approximately ten companies specialized in this segment will participate. This event represents an opportunity to enter a strategic global market for the production of bulk wine, expanding commercial opportunities for Sicilian companies.

Subsequently, IRVO will bring six wineries and six oil companies to Krakow, Poland, where the emerging market offers interesting prospects for the expansion of Sicilian exports. This participation underlines the importance of adapting to local needs and consolidating the presence on Eastern European markets.

In 2024, IRVO will also participate in established events such as Wine Paris And ProWein in Dusseldorf, where Sicily has a long tradition of participation. The latter, in particular, will mark the 30th edition for IRVOS, confirming the historical link with one of the main European fairs.

In 2025, the key event will be at Vinitaly Organic from 6 to 9 April 2025, with 30 Sicilian companies producing organic wine. Sicily, a leader in organic production, will have the opportunity to consolidate its primacy in a rapidly growing market. At the same time, IRVO could receive an assignment for the organization of the Sun 2025, an event dedicated exclusively to extra virgin olive oil.

Another strategic element for IRVO is the organization of incoming of international buyers in Sicily, scheduled for the end of 2024. These occasions will give buyers the opportunity to discover Sicilian wine and oil excellence up close, strengthening commercial relations and opening new markets. “Bringing international buyers to discover our production realities is the best way to create trusting and lasting relationships. We want them to see with their own eyes the passion and commitment behind every bottle of wine and every drop of oil”, explained director Lucio Monte during the G7 – Divinazione EXPO 2024.

IRVO is not limited to participation in fairs, but also has a formative role in the promotion of Sicilian excellence, with initiatives aimed at increasing the awareness and skills of local companies in the field of wine and oil promotion and marketing. This ambitious program confirms the Institute's commitment to promoting Sicilian products on international markets, helping to strengthen the image of Sicily as a land of food and wine excellence.

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